Jann Wenner’s life as the co-founder and publisher of Rolling Stone Magazine has been chronicled in other books, but Jann says he needed to write a memoir to declare what his generation actually stood for. Jann and Marc talk about the importance of San Francisco as the birthplace of not only the magazine but of ’60s culture in general. Jann explains why the Altamont Free Concert was a turning point for Rolling Stone, what happened in the cocaine-fueled days when the magazine moved to New York, and how close Almost Famous was to reality.